A showstopper for the EB Research Partnership
The EB Research Partnership is the largest nonprofit funding research to treat and cure the rare, life-threatening skin disorder, Epidermolysis Bullosa (EB). For this project I created and executed an end-to-end social media strategy aimed at maximizing the impact of EBRP's feature on the WE Day ABC special. The goal was to create long term awareness and short term ROI for EBRP.
MY RESPONSIBILITIES INCLUDED:
+ Organic channel refresh, content strategy and execution
+ Paid social media strategy, creative, and buying across Facebook, Instagram, and Twitter
+ User-generated and influencer content strategy across platforms
Through a unique paid, organic, and user-generated social media strategy, not to mention seamless collaboration with the EBRP team, we were able to produce A 4X ROI ON PAID SOCIAL SPEND for the EB Research Partnership. The campaign drove an exponential increase in website traffic, awareness (video views/impressions), engagements, followers, and donations.
YOY GROWTH FOR EB RESEARCH PARTNERSHIP
* When comparing the duration of the campaign (July 15 - Sept 10 2019) to the same time period last year (2018)
mixing production quality of ads for optimal efficiency
restructuring organic content for a better user experience
THE CENTERPIECE THAT INSPIRED THIS EXPANSIVE CAMPAIGN