Bringing an IB to IG
While working at J.P. Morgan I was tasked with executing their go-to market Instagram strategy. This involved content strategy and production, community management, graphic design, animation, not to mention in-depth analytics.
The main challenge involved consolidating complex information for an Instagram audience, and making sure to accurately reflect the large global scale and unique perspective of J.P. Morgan's businesses and employees.
From 2016 to 2018, @jpmorgan grew 300% YoY and is now the most followed investment bank on instagram.
